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List Wiceprezesa HP Phila McKinneya do Rektora WWSI

2012-02-04 11:57:31

Szanowni Państwo,

Czas płynie niezwykle szybko, ponad cztery lata temu gościem naszej Uczelni był Wiceprezes Hewllett-Packard Phil McKinney (Vice President and Chief Technology Officer for Hewlett-Packard's $40 Billion Personal Systems Group). W ubiegłym tygodniu Phil poinformował mnie o wydaniu swojej pierwszej książki z prośbą o przekazanie informacji członkom społeczności akademickiej WWSI, co niniejszym czynię. Do Państwa wiadomości przedstawiam list, który Phil skierował na moje ręce.

Andrzej Żyławski



Andrzej …

It’s been a busy time over the last few months.  At the end of the year, I “retired” as the CTO for HP (see new contact info below) and in 7 days, my first book, Beyond The Obvious will launch.

As you could guess, I’m not really retiring.  Post-HP, my focus is on the launch of the book, hitting the speaker circuit and building a private client practice focused on helping individuals and organizations to create game-changing innovations.

As for the book, it will be released worldwide on Tuesday, February 7th.  The hardcover and e-book are available for ordering at Amazon, Barnes & Noble and iTunes.  My publisher, Hyperion, has made Chapter 1: Why Questions Matter available as a free download.

So what is the book about? The following is a review recently published by Publishers Weekly.

"McKinney, vice president and chief technology officer for Hewlett-Packard's Personal Systems Group, provides a thoughtful yet practical guide to consistently generating innovation. Arguing that ideas are a company's most valuable currency, he maintains that an organization's success will be determined by its ability to generate ideas that lead to innovations that customers want.

To help companies ignite these ideas, McKinney shares a system called the 'Killer Questions': a tool that prompts re-evaluation of old organizational beliefs that dictate how a company operates but which may no longer hold value. To do so requires negotiating the forces inside an organization that challenge innovation as well as dealing with outside curve balls.

While re-examining core beliefs is hardly new advice, McKinney's system helps distinguish valuable ideas from others with less potential as well as paying attention to delivering value to customers, the value chain, manufacturing and supply, marketing and sales, shipping and distribution, and the customer experience.

McKinney also provides an invaluable guide to extracting ideas from the book and applying them within an organization. He includes a helpful time line and six rules to keep companies on track. Offering concrete advice, McKinney gives organizations the tools they need to generate ideas and know that they're moving in the right direction."

Given that the launch of the book is just around the corner, I wanted to invite you to the following:

  1. I'm hosting a live online discussion about the book this Thursday (February 2) at 10:00AM Pacific.  If you would like to join in, you can register here
  2. The book launch event will take place at the Computer History Museum (Mountain View, CA) on Thursday, February 16th at Noon Pacific.  Registration is required
  3. Barnes & Noble has scheduled a book signing for Beyond The Obvious on Thursday, February 23rd at 7:00PM at the Barnes & Noble Stevens Creek (3600 Stevens Creek Blvd, San Jose, CA 95117).

If you are interested in helping spread the word about the book, I would greatly appreciate you pointing your friends and followers to the main book site, www.BeyondTheObvious.com .

Thanks ...

Robocik WWSI